The Science of Obesity
Client
Medtronic is a global medical equipment company with a strong interest in bariatric surgery.
Opportunity
The existing Science of Obesity site was functional but not in line with a recent rebrand. There was an opportunity to create a more engaging site with updated content.
Scope
Work with the marketing team to uplift the existing site with the aim to empower patients to take action and treat obesity medically.
Scope
Competitor analysis
User flows
Information architecture
Wireframes
Art direction
Hi-fi designs
Beginning with wireframes
Wireframes were an important part of working with stakeholders at Medtronic. The content and layout had to go through a rigorous internal approval process and couldn’t wait for final design.
Strong focus on wayfinding and accessibility
The key audience group were Australians who classify as obese (patients) and GPs who refer patients to Bariatric Surgeons. Medtronic wanted to provide trustworthy, useful and informative tools to assist this audience group.
Considering many people with obesity are older Australians, the site had a strong focus on way-finding and accessibility.
I followed the brand guidelines but extended them slightly to include more colours, illustration styles and icons.
Risk test
The risk test aimed to be a conversation starter, something the user could email to themselves, print out and take with them to the GP.
