The Science of Obesity
As a global medical equipment company, Medtronic has a strong interest in bariatric surgery. Medtronic hoped to empower patients to take action and treat obesity medically. Now that obesity is largely classified as a disease, doctors can go ahead and treat it like they would any other disease, without judgment.
The existing Science of Obesity site was functional but aging, and not in line with a recent rebrand. There was an opportunity to create a more engaging site with updated content.
Scope
Competitor analysis
User flows
Information architecture
Wireframes
Art direction
Hi-fi designs
Beginning with wireframes
Wireframes were key to working with stakeholders at Medtronic. The content and layout had to go through a rigorous internal approval process and wireframes where a good start to aligning stakeholders and beginning legal approvals.
Strong focus on wayfinding and accessibility
The key audience group were Australians who classify as obese (patients) and GPs who refer patients to Bariatric Surgeons. Medtronic wanted to provide trustworthy, useful and informative tools to assist this audience group.
Considering many people with obesity are older Australians, the site had a strong focus on way-finding and accessibility.
I followed the brand guidelines but extended them slightly to include more colours, illustration styles and icons.
Risk test
The risk test aimed to be a conversation starter, something the user could email to themselves, print out and take with them to the GP.
